NORTHERN SPIRE HEARING SERVICES
Northern Spire Hearing Services is an independent audiology clinic located in the City of Sunderland. I was brought in to enhance their brand and assist in the development of a new website.
Brand Refresh
To refine the brand, my first step was to redesign their logo. The primary objective was to enhance its legibility and usability while maintaining a design that stayed true to the original, as this wasn't a complete rebranding effort. It was also essential for me to incorporate a subtle reference to the shape of the Northern Spire Bridge.
From there I put together a more harmonious colour palette and designed a background graphic that would give their artwork a more polished appearance.
Bespoke Website
As a key representation of the brand's style, I aimed to use the website to clearly reflect the brand's personality.
Northern Spire Hearing Services stands out with its bespoke healthcare services, and this inspired me to design the website to convey a sense of clinical professionalism and safety, while also distinguishing it from major competitors like Boots and Specsavers.
New website homepage (still in development)