Subway
My primary responsibility at Hunter Johnstone is assisting in the management of the Subway client account. This involves receiving and fulfilling bespoke artwork requests from Subway franchisees across the entire UK.
We also provide the Subway marketing team with any static and animated graphics they require for social media and food delivery app advertising.
Digital Marketing
In May 2023, Subway introduced their new Subway Series menu. To promote this launch to the public, Subway requested an animated video from our team for use in portrait TV advertising slots. In response to this brief, I developed the following video:
Social Media Marketing
Subway's social media team frequently like to promote limited time offers - for these we would create animated videos for use in their social timelines. Below is an example of a Free Delivery promotion I created:
Franchisee Marketing
An example of a franchisee artwork request was for a Valentine's Day themed offer, promoting a coffee and cookie for £2.49.
The franchisee desired this promotion to stand out from their previous marketing materials. While adhering to Subway's brand guidelines, I incorporated their Tomato Red colour into a visually striking graphic layout, giving the artwork its distinctive appearance: